Managing & merchandising 25,000+ healthcare SKUs
Owned continuous SKU positioning across homepage and category placements using sales, traffic, price, location, and category-demand signals.
Limited visibility, thousands of products.
With thousands of healthcare and service SKUs competing for limited homepage and category exposure, static placement was not enough. Some products had proven demand, while others had strong pricing, strategic locations, or category interest but lacked visibility.
The goal was to balance proven best sellers with underexposed SKUs that had a realistic chance to convert — without turning merchandising into random rotation.
From performance data to product positioning.
The workflow starts with historical sales performance, validates customer demand, then checks whether the offer makes commercial sense based on pricing, location, and market fit.
Example · Dental Scaling · South Jakarta
High sales · Strong traffic · Strategic location · Competitive price
Similar service · Same area · Low exposure · Strong commercial fit
Decision Matrix
Best sellers bring attention. Side SKUs get a fair shot.
When a Level-2 category is trending — for example dental scaling in South Jakarta — I identify a proven SKU, then place a comparable side SKU nearby based on location, price, service similarity, and commercial potential.
If the category gets strong pageviews but the featured SKU does not sell, I keep the category visible and test a different SKU. If both views and sales remain weak after exposure, I demote the category or product and replace it with a stronger candidate.